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Instagram has grown into of the most important social media networks in the world, no doubt about it. So, how do you analyze your followers on Instagram? It was a bit easier to assess demographics when your entire audience was gathered on the Forum Romanum than it is when dealing with a virtual one. Or maybe it was someone else who said that? Regardless of who gets the credit for these wise words, social media marketers should take the advice to heart.īut wait a minute, you smart, know-it-all Romans. Know your audience, says an old Roman proverb.